Originally posted on 29Aug11 to IBM Developerworks (10,011 Views)
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Wow! HP getting out of PCs and abandoning their very recent and very significant investment in Palm – then on top of that, they’re looking to buy Autonomy!
While I can understand HP getting out of the PC business – it’s a very competitive marketplace with low margins – after all, that is why IBM sold it’s PC division to Lenovo. What surprises me is the timing. Only 18 months after buying Palm for US$1.2 Billion, they’re cutting their losses and shedding it.
Since I don’t live in the US, I can’t comment on the marketing push that HP put behind the Pre and the TouchPad, but I’ve never seen any marketing for it. When your competitor is Apple, the only way to make any dent is the push and push hard. They needed to out market Apple and I’m sure I don’t need to tell you how difficult and expensive that would be!
